The decks were designed as an entry point, making it easier for new card players to test them out
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With the demand for sealed rising, prices rise along with it, as supply is mostly entrenched with investors or stores with leftover supply, and these increases in sealed further reinforce single prices, leading to a subtle feedback loop of increasing prices, and demand along with it
The extra toughness over Priest of Titania, Lotus Cobra and Roffelles is a good boost too
On ex cards in particular, this is very powerful, as you may be able to knock some Pokemon out before they can even get an attack off