It attracts the eye of the recipent and make someone (even unconsciously) think oh wow, this mail has a stamp on it
When this card declares an attack you can banish any number of "The Forgiving Maiden" and "Darklord Maire" from your GY, This card gains the combined ATK of the banished monsters." _ _ "When this card is Normal Summoned: Special Summon one "Maiden Saint" monster or one "The Forgiving Maiden" or "Darklord Marie" from your Deck or GY
This easily mitigates the 1 life tax for its second triggered ability, and it keeps your decks engine rolling as you gain life, draw cards, and then place more pillows around yourself
Alternatively, you could play it a little bit nicer by relying more on the card draw aspect
While Lightning Skelemental cant regenerate itself to stick around (in fact, it makes sure you sacrifice it at the end of the turn), its cheap mana cost makes it a great target for reanimation spells like Unearth