Its relatively simple

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The density of foils and special treatments is dramatically higher than anything a play booster box delivers
We also have a problem with Zombify and Rise of the Dark Realms, as this deck lacks interesting reanimation, and a 9-mana sorcery doesnt make the cut these days
This is likely due, in part, to the massive success of the original anime and manga, which already have an incredible fanbase, but it's also proof that the game itself is well-designed and fun