Flickering this to dig into a toolbox of utility equipment provides a powerful sources of card advantage while the ability doubling provides impactthis is exceptionally powerful for a mere 2 mana
For example, if you attack with a 5/5 creature with trample and it's blocked by a 2/2 creature, you can assign 2 damage to the blocker and 3 damage to the defending player
Getting to use cards from the top of your deck rather than your hand makes Odie much more efficient than other ramp options, if a bit less consistent due to the song requirement
2 Baymax - Personal Healthcare Companion 218/204, Sapphire A Support character for Inventor decks in Disney Lorcana, Baymax - Personal Healthcare Companion is normally a Rare card, but he can be seen watching a Butterfly land on his finger in this Enchanted version
If we assume a Rapunzel to be $150-200 and it costs you 20 tickets to get one (a Cinderella is 18 tickets and is $125-160 so the math is similar, just harder to see the numbers) a ticket is worth essentially $7.50 to $10