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Whether or not they have experienced hair loss or damage
72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME
Consumers are noticing increases in some categories more than others
Potential Core Brands
When African American and multiracial consumers think of “clean beauty” they think of products that are made from natural (and no synthetic or artificial) ingredients
Braids, Weaves, Wigs & Things Hair Damage Whether or not they haveBraids, Wigs and Other Extension Trends what is the preference? Usage Most African American and multiracial women have worn some type of braids, wig, weave or extensions in their life, with a majority having worn at least one of these styles within the past year. Consumers choose to wear these styles for a number of reasons including protecting their natural hair, saving time on daily styling and maintenance, variety and changing up their usual look,
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