Westvaco Inspirations for Printers, No. 94 mailscrewup add another Caslon

add another Caslon

He didn’t write any notes on it

part easy-to-read analysis of the work of Massimo Vignelli when there was an exhibition of his publication designs at the Herb Lubalin Study Center of Design & Typography

There is a keen appreciation today (or

and printing

Westvaco Inspirations for Printers, No. 94 mailscrewup add another CaslonLaunched in 1925 by the West Virginia Pulp and Paper Company, Westvaco Inspirations for Printers served as a premier promotional house organ showcasing paper stocks, ink capabilities, and diverse printing processes. Before Bradbury Thompsons modernist art direction began in 1939, issues from the mid 1930s (like this one) functioned primarily as rich, eclectic trade anthologies. Rather than avant garde typographic experimentation, these layouts