Scalp Care Natural Latina consumers share some of

Latina consumers share some of the same challenges as African American consumers

It is also arguably the most challenging to care for and has unique needs and requirements

Areas that consumers are most interested in innovation for better addressing their existing hair needs are:

with a significant drop-off in 2024

Hair Repair & Restoration will answer: what are the leading drivers for restoration

Scalp Care Natural Latina consumers share some ofScalp Health Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy. Scalp Care Routines and Needs Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp