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All about Them giants of the bible With more than one hundredThe best companies and most successful salespeople live by a three word mantra"all about them"because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his
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