MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles Wigs and Other Extension Trends

Wigs and Other Extension Trends – what is the preference

SSI looks at the colossal growth and social importance of the black beauty industry

Black women agree that hair has always had a deeper meaning that is so much bigger than just hair

consumers seek a natural look and value for money (not necessarily lowest price)

African American women have used 4

MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles Wigs and Other Extension TrendsTHE MULTICULTURAL MENS HAIRCARE SEGMENT APPEARS TO BE COMING OUT OF A PERIOD OF GROWTH, HAVING PREVIOUSLY LED THE TOTAL MARKET. THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE. OVERALL, 72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME. THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS, SKIN CARE AND FACIAL HAIR SHAVING PRODUCTS, AND STYLING