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Like the first release, the collection is aimed squarely at collectors, pairing exclusive artwork with a nostalgic lineup of first partners from different regions

That of course comes with the downside of potentially being blown out, but I think the odds of that are lower than they need to be to counter an effect like this

You put a creature card exiled with Sothera directly onto the battlefield with two additional +1/+1 counters

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I think first and foremost, its finding the right IPs that are great adjacencies to what Magic fans might appeal to or what Magic might appeal to another fan base