Like most Magic: The Gathering cards, the value of Fortify depends on a few consistent factors: its rarity, the printing and finish (regular or foil), its physical condition, and the set it was printed in (Time Spiral Remastered)
You can open an aggressive strategy by granting haste to your bomb, or to multitudes of creatures that might not otherwise have it
(That being said, we are not made of stone, and do have a certain susceptibility to the set referencing the Furby Oddboddies meme, which sees the little mongrels blended with horrifying monsters.) And while all of this does carry the same basic flavor you get when a fast food chain announces its found a new way to infuse Mountain Dew into its meat or whateveri.e., products that seem more designed to generate headlines than actual enthusiasmfar be it from us to tell people not to roll into the shop with a full Dwight-and-Furby-based deck in a couple of months
Any cards not cast, including land cards, remain in exile
Then if you exiled a dork, make a Food