Joico Blonde Life Violet Shampoo Dehydration Antioxidants in the form of

Antioxidants in the form of potent resveratrol and vitamin C

you’ll find niacinamide – otherwise known as vitamin B3 – and vitamin E for the antioxidant protection against pesky environmental aggressors

Sand resistant (protection doesn’t rub off on contact with sand) and very water resistant

gently but effectively cleansing the hair without stripping the strands of their essential moisture

as well as hydration

Joico Blonde Life Violet Shampoo Dehydration Antioxidants in the form ofKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the